SCUOLA HOLDEN –
Tribe: we have a problem
Background
During the year, we held a class in Scuola Holden’s Academy. Serving as teachers were our Project Manager Claudia Conte and our Creative Producer Giovanni Mauriello. The course, «Hand,» represented a workshop to learn narrative techniques useful for social communication and to discover how to put one’s creativity at the service of a social.
The creative challenge
We challenged the three-year degree students by asking them to design and create a Branded Content, focusing on a relevant theme close to them and to Latte Creative: eco-anxiety!
Concept
Tribe: we have a problem
The execution
The students chose one of the most democratic, authentic, and popular mediums for storytelling: the podcast. Thanks to a creative and operational sprint, they took care of everything, from texts to production, as well as sound design. Through the capacity-building process, they thus came up with a content capable of positioning both the Holden School and Latte Creative values.
Making the podcast even more special are the voices of Pierluca Mariti and Sofia Pasotto.
Podcast