Greenpeace Italy –
The battle to be fought is another
Greenpeace wants to invite italian citizens to ask the government to review its priorities in terms of public restart funds’ allocation.
Infact, due to Covid-19 pandemic, humanity has a historic opportunity: rethink society and restart it from welfare and from ecological and healthy enterprises.
What are investments on polluting activities about now that the pandemic has shown us the hard way that the world needs completely different things?
OOH
The campaign’s concept is visualizing what we actually need inside shapes of tanks, guns, military planes and chimneys.
Because the battle we need to fight today is for sustainability and green energy.
The campaign was spread in Rome and Milan.
Social Media
In order to valorize the creative concept, the campaign was adapted to social media through animated gif.
