FLC CGIL
The article we would like to read
In view of the trade union representativeness assessments, FLC CGIL, the trade union category of the CGIL that deals with school, university, research and AFAM workers, wants to push hard on the membership campaign to acquire new members.
Concept
The newspaper article we would like to read.
The creative challenge
The campaign comes during very intense months of union activity, with a general strike on the horizon. To rally all potential new members, we designed a multi-subject campaign with an aspirational tone of voice.
Execution
Epochal headlines for epochal news: the sudden increase in research funding and the staggering increase in teachers’ salaries. Imaginary news, yes, but which would be possible if only knowledge became a collective priority. The online campaign has been declined in 5 subjects, to represent all the audiences involved.
