FONDAZIONE FINANZA ETICA –
Reading everyday life.
Background
FestiValori is the ethical finance and sustainable economy festival organized by Valori and Fondazione Finanza Etica in Modena. A key event to share and explore these issues with free meetings, workshops, panel discussions and concerts.
Concept
Finance allows us to read everyday life.
The creative challenge
The new edition aims to make the influence of finance in our everyday lives even more concrete. In fact, FestiValori is positioned as a meeting point for experts and non-experts who are interested in delving into and revealing the small financial acts that are hidden in our daily lives, in order to recognize their indispensable importance.
Execution
To strengthen awareness and convey consistency, we made the mascot we developed for the 2023 edition protagonist of the new multi-subject campaign. In order to highlight and enhance the strong link between finance and our everyday life, it is therefore the robot who answers firsthand simple questions of everyday life.
