ATM3 –
Background
The city of Verona has decided to revolutionize its mobility with a new trolleybus. The transportation system brings many benefits to the citizenship, but not without inconvenience due to construction sites.
Concept
Filovia e…
The creative challenge
We came up with a concept capable of telling the positive side of the trolleybus, even when it is necessary to tell about its construction sites.
Execution
Through billboards and BTL materials, we involved the citizenship in all the highlights of the work. A website delved into the issues and offered direct contact with the citizens, while social posts delved into topics of interest related to the realization of the work.
Social Media
In addition to billboards, the campaign was also launched on social media through interactive contents.
