AGESCI –
National Route 24
Background.
The National Route is an Agesci scout path of approach and growth. In 2024, 10 years after the last one, it will involve the Community Leaders from May 2023 until August 2024 in a series of activities and meetings. It is a moment of important affirmation and redefinition.
Concept
Only those who have never been Scouts speak ill of Scouting.
The creative challenge
In order to inspire the Scoutmaster community and create interest also in non-Scouts, we designed a communication strategy and a new brand image.
Execution
A new logo signed off a two-phase transmedia communication strategy. The strategy involved the activation of numerous touch points, from social channels to posters.
