Milan Polyclinic –
5X1000 campaign
For the Covid-19 emergency, Milan has paid a price higher than any other city: in terms of contagion, of sanitary system, of image.
That’s why, with the 5X1000 campaign, we decided to reinforce the 500 years’ old relationship between Milan and the Polyclinic. The city is going to be great again because it’s rich in excellence like the Milan Polyclinic.
The campaign was spread on billboards, on social media and on a 15 seconds long TV spot on Sky.
Social Media
OOH
Spot Sky
Thank you campaign
Throughout the lockdown phase, when hospitals and healthcare professionals were on their last legs, Milan Polyclinic has received an extraordinary stream of spontaneous donations.
Together with the hospital we decided to thank all these donors with a campaign that overturns the heroic doctor rhetoric. Because all the donors were super as well.
Editorial Plan
To reinforce the online presence of Polyclinic, we created its own Facebook page and conceived four different columns for both new and old channels.
Being a Mom, for spreading the theme of Mangiagalli Pediatric Clinic being the pride of the hospital. In the wards, with stories and interviews from the hospital wards. Healthy to know, for spreading healthy lifestyle practices.
Polyclinic informs, for spreading information about the emergency as long as necessary.
We also conceived and wrote the 5X1000 campaign’s newsletters.
