GREENPEACE –
Fossil crime
Background
After the ‘Say hello to our kids’ campaign, Greenpeace wants to talk about fossil energy again, with a follow-up that focuses on green washing.
Concept
Just because they act like normal does not mean they are not criminals.
The creative challenge
To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). How to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.
The execution
We designed and shooted the video ‘Fossil crime’: seemingly the classic content created by an influencer, in reality, a narrative highlighting the contradictions of industry that is in fact destroying life on the planet.
The video
