CROCE ROSSA ITALIANA –
Background
The Italian Red Cross reaches 160 years of history, spent alongside people, serving citizens and the territory to respond to social, emergency and humanitarian challenges.
Concept
160 years of history
The creative challenge
To celebrate the anniversary and tell the population about the values that led to this achievement, the Italian Red Cross wants to create a dedicated logo and visual identity that is impactful, versatile and recognizable. A current graphic line, which looks to the past but is future-oriented.
Execution
We created a visual identity that represented all the values that have always distinguished the CRI and made it the national institution it is today: proximity, historicity and innovation.
