RECOMMON-
Climate masters.
Background
ReCommon is an organization that fights against the abuse of power and the plundering of territories. On the occasion of the shareholders’ meetings of Eni, Snam and Banca Intesa Sanpaolo, the association wants to give visibility to its critical shareholding and, above all, to the actions of these three corporations, which are crucial for our climate future.
Concept
The CEOs of big corporations decide our future. But who elected them?
The creative challenge
Who decides on the future of the ecological transition? Public institutions or big corporations? We started with this question and answered it with an immediate and impactful campaign to tell who really masters the climate.
The execution
In a follow-up to the ‘All Gas Costs’ campaign, we have designed a new storytelling to highlight the names and faces of those who hold the future of the climate. This is how ‘Climate Masters’ was born: a fake political campaign celebrating what has been achieved for the benefit of profits and at the expense of people.
Social assets
The video
In a follow-up to the ‘All Gas Costs’ campaign, we have designed a new storytelling to highlight the names and faces of those who hold the future of the climate. This is how ‘Climate Masters’ was born: a fake political campaign celebrating what has been achieved for the benefit of profits and at the expense of people.
