Topic: HUMAN RIGHTS
Solidar –
Rights first
We all strive for a better future, but for that, we need a solid base of rights. In collaboration with “The Decent Work Balkan Network,” we produced a video that shows the need for initiative and inspires a raise in action for basic rights in the Balkan region.
The main goal of “Rights first” campaign is to advocate the rule of law in the Balkans. Basic rights such as public health, social protection, fair trials and gender equality are not always recognized in the Balkan region.
Video
The “Solidar: Rights First” video that we produced for TV and social networks was made to raise awareness especially among workers, as they are the ones that need to demand their rights. The aim was to also encourage people who are in unstable conditions, informal workers, future workers or unemployed, to get informed, demand their rights and obtain better protection via existing socio-economic partnerships like NGOs, trade unions and the media. The video is adapted in English, Serbian, Albanian and Macedonian. This video is also a part of the Solidar: decent work online library, a collection of resources that have been produced by the network and it’s partners to promote and support decent work and quality jobs for all.
Arcigay Italia –
A far l’Europa comincia tu
“A far l’Europa comincia tu” is an advocacy and awareness campaign launched in partnership with Arcigay, the Italian LGBTI (lesbian, gay, bisexual, transexual, intersexual) association, in sight of the European Parliament elections.
The objective of the project is twofold. On the one hand, it promotes a petition encouraging the engagement of Italian candidates on the protection and promotion of LGBTI rights in Europe. On the other hand, it highlights the opinions expressed by Italian candidates on LGBTI issues in order for the electorate to be prepared to make a fully informed decision when voting. As a consequence, voters have the possibility to identify the candidates who are LGBTI friendly in the party they want to vote and in their electoral district.
Website
The “match” among selected candidates shows comparatively the two extremes on the subject coexisting in the main parties.
In the website, the architecture of the user experience is created to give visibility to the very different opinions on LGTBI rights expressed by Italian candidates even within the same party. Users are also asked to express their approval or disapproval to the candidates based on their engagement on LGBTI rights, through a voting tool that determines the candidate’s “rainbow factor”.
Video
The video teaser of the campaign expresses how the European Parliament can play a crucial role in the defence and promotion of LGBTI rights and makes a strong call to express a conscious choice to this end at the next European elections.
Arcigay –
Let’s turn off the hatred
We campaigned with Arcigay to fight the widespread prejudice against the LGBT community in Italy and helped them achieve their goals. They believe in a secular, democratic society where individuals liberties, human and civil rights are recognized, promoted and guaranteed without discrimination based on sexual orientation, gender identity or other personal and social condition.
Italy is considered one of the countries with the highest rate of homophobia in the E.U. and one of the sates with the most transgender suicide cases in the world. We collaborate with Arcigay to fight the widespread prejudice against the LGBT community. The first aim is to urge the most important decision-makers, the parliamentarians, to make a new law regarding hate speech. We are demanding more serious penal consequences for homophobic statements and opposition towards the irresponsible ways of Italian media, especially the television that constantly promotes homophobia by adopting insulting gay stereotypes.
Video
For this campaign, we produced an animated video using graphically the homophobic speeches of politicians and we raised a red flag to show how their hateful discourses can drive LGBT people to commit suicide. This video has been watched 17.000 times on YouTube.
The petition
We also started up a petition and we made an significant call for the parliament: ‘Do something REAL against homophobia and transphobia, without ifs or buts!’ We reached 56.167 signatures.
Media coverage
Important mainstream media channels published coverages about the campaign, such as Corriere Della Sera, Huffington Post, Repubblica.
Music crossroads –
The importance of music
“Give a child an instrument and you give them a dream. Teach that child to play and you give them a future”.
We worked with Music Crossroads to renew their website and to refresh their visual identity.
Music Crossroads is a non-profit organization that supports the development of music education and the music industry in the Southern African region with the mission of empowering young Africans throughout the music. In 2013 they established Crossroads Academies in Malawi, Mozambique and Zimbabwe, to support talented young musicians with accessible and innovative music education program offering the necessary tools for them to create.
Rebranding
Music Crossroads told us that they need to actualize their website and brand. So we revised their corporate branding by giving them a modern and sophisticated look while preserving their legacy of refinement as the overall feeling.
Website
We built up and redesigned the website, with special care for the mobile version. Also, we organized the sections of the website such as original music from featured artists, photo galleries, information about the academies and donation pages. For easy managing, we developed an interface through WordPress.
Action aid –
Let’s fight climate change and hunger. Together.
We worked with ActionAid and developed a campaign to raise awareness about climate change and the food crisis. The important aspect of the campaign was to inform and encourage the world leaders to support women farmers in poor countries.
They asked us to develop a campaign for making a call to action, aimed at world leaders during the 17th UN Climate Conference which was held in Durban, South Africa in 2011.
The objective was to support small scale farmers, especially women and to point out how the food crisis and climate change are closely linked.
Video
We decided to produce this video, for them to tell everyone: “Let’s fight climate change and hunger. Together”. To draw the attention on the region that needs help, we chose to narrate the video with the voice of an African woman her in her original and distinguished accent, because we knew that the small farmers who are now mostly women, will be the ones that will suffer greatly in the near future from climate change.
The video was watched 34,546 times on YouTube.
Facebook tab
Along with the video, we designed a Facebook Tab where people can share the campaign, join us on our call to the world leaders and follow the conference held in Durban.
Oikos –
Choose local food
We worked with Oikos, an independent organization that promotes worldwide the sustainable use of natural resources as tools to fight against poverty, producing for them an animated short film.
Video
The long and difficult route of an apple.
To support Oikos Institute’s goals of promoting sustainable resources by encouraging local commerce, we produced this animated video showing the long and difficult route that one single imported apple has to endure before reaching the end consumer, the environmental consequences and the artificial enhancements it needs for looking fresh.
Terre des Hommes –
Echo
We created awareness about the positive impact of the health aid project in the Ivory Coast, carried out by Terre des Hommes and the European Commission. The target audience of the campaign is the European public as well as the Ivory Coast one.
Terre Des Hommes and the European Commission started a campaign for mothers and children from the Ivory Coast. The region has been the scene of many bloody conflicts and Terre des Hommes is still trying to advocate good public health and the basic rights of children in the area. We campaigned with Terre Des Hommes to raise the voices of The Ivory Coast people.
Video
We made the video available in French and Italian. Using a young African woman’s voice, the concern became real. We came up naturally with the echography theme just by asking this natural emotional question we can all relate to: “Will you remember the moment when you will see your child for the very first time?”.
Landing page
We aimed that the users engage with the campaign directly through the page, so we guided them to share and talk about it and be truly be a part of the community. We also encouraged them to download and use the Facebook cover photo of the “Echo” campaign. We wanted all the simplified information about the campaign. The more we share, the more attention we gain.
