Topic: civil society
Restarting the future –
Christmas without corruption
We made a multichannel campaign for the Christmas fundraising activity against corruption. We directed the campaign video and designed and developed the donation landing page. We had the pleasure to work with the “bad guy” from Gomorra, Marco D’Amore, whom we transformed into the best character ever: Santa Claus. We also worked on the social media campaign and email marketing activities.
Video
An ironic and unconventional video to lead viewers to the donation page.
We produced a video for the web emphasizing the stereotypical Christmas atmosphere. Thanks to the participation of Marco D’Amore, an Italian actor famous for his criminal yet charming roles, we played with the ironic contrast of having him play a frustrated Santa Claus who struggles with ordinary problems of a corrupted country. The final fundraising request motivates users to help Santa Claus help Italians, with a donation to the cause.
Fundraising strategy
An integrated campaign involving social media and email marketing.
We developed and designed an email marketing campaign with multiple A/B tests in order to improve the KPIs of the organization. The main aim is collecting one-off donations directing users towards the donation landing page. Moreover, to increase the number of touchpoints, the social media strategy was included in the integrated campaign, involving organic and paid posts that use pictures taken during the video shooting.
A change of direction –
What does it take to be a whistleblower?
A change of directions is committed to safeguarding the rights of those who report in Europe from abuses and threats.
We designed a website and we produced 8 videos to explain the project and to report misconduct within governments and companies. We adopted an informative and engaging tone to invite organizations to fight corruption together.
Motion graphic
For this video we combined mixed animation techniques: motion graphics and frame by frame footage animation, to let the audience feel a deeper involvement and develop a stronger internal point of view.
Multiple targets
The campaign targets different audiences: stakeholders, institutions, NGOs, schools, as well as a generic segment of citizens who need more information. The video addresses all targets and provides a clear view of the issues related to corruption, and it ends with a call to action directly aimed at the institutions
Italia non profit –
The Italian guide to nonprofit sector
Italia non profit collects, organizes and provides detailed information on hundreds of organizations, gathered in a single website. Our goal was to write, design and produce the launch video, in order to explain the project in an easy and clear way and invite organizations to register on the portal.
Motion graphic
Thorough research on new trends in 2D animation led us to identify a fresh and appealing illustrational style, in which smooth transitions between the scenes are combined with character animation techniques, to let the audience feel a deeper involvement and develop a stronger internal point of view.
Multiple targets
Italia non profit targets both Italian organizations, donors and citizens. The launch video had to address primarily the first ones and get them to sign up, but also explain future users what the website can be useful for and start raising awareness around the project. The script focuses on both targets and their activities on the platform – the prospective donor who explores the site, and the organization that registers its information – but the final call to action is strongly addressed to the organizations.
Icon and symbols
The most difficult challenge was to visually depict the “nonprofit world”, which includes many types of organizations operating in very different fields and at the same time it’s an extremely abstract concept. We decided to portray it as a town, a skyline shaped by a series of symbolic buildings, on top of which are standing-out icons that represent many of the causes citizens care about.
Transparency International –
EU integrity watch
“Where is all the money coming from, where is all the money going,” says a notorious song of the musician Cody Chessnutt. Indeed this is a big point, also in the European Parliament.
We campaigned with Transparency International to help them state that knowledge is power, and transparency is the best ground to grow good policy.
EU Integrity Watch aims to help rebuild the trust in European Institutions and become the central web portal for monitoring such institutions’ integrity and transparency. It shall allow citizens, journalists and civic organizations to control their representatives and to hold them accountable for their actions and decisions.
Interface
We helped to build a powerful tool with a user-friendly interface that provides a comprehensive overview of the outside activities and incomes of the members of the newly elected European Parliament and data visualization to browse the database.
Why is this tool so powerful?
Because it contributes to increase transparency, equality and integrity of access to EU decision-making process and to monitor EU institutions for potential and actual conflicts of interest, undue influence or even corruption.
Tools
Two categories are central in this project: Members of the European Parliament (MEPs) and lobbyists working in Brussels.
The website includes three sections:
– a tool to monitor lobbyists and MEPs meetings where all data are gathered and visualized in charts and schemes to let easily understand all the points of contact and recurrences
– a tool to monitor lobbyists’ behaviours and data, such as expenses, categories, accreditations
– a tool to monitor that all external incomes received by MEPs are “correct” and that no conflicts of interest are occurring
Results
The website received immediate attention from all over Europe and it was widely mentioned in the international press: BBC, the Economist, WSJ, Spiegel, Le Monde, El Pais, Corriera della Sera, Huffington Post, Le Soir, Euronews, German public television ARD, Radio France Internationale, and many more.
Water Integrity Network –
Fighting corruption in water worldwide
We had a very precise task: reflect clearly the organization’s values and overcome the barriers of communicating a delicate and challenging subject. We realized the Water Integrity Network website to let the user understand the huge amount of data about water integrity.
Brand identity
The site design keeps alignment with Water Integrity Network brand identities guidelines, such as colours and font, that has provided its institutional appearance but introducing new shades and elements to give more dynamicity and a modern look.
Information architecture and web design
We have chosen architecture of fonts to better express the complexity of content and information distributed on the website. The result is that the editor has a multi-level to organize and express content in posts, and users will be facilitated during their web experience.
A photography slideshow dominates the homepage, emotional pictures are in various areas of the website. Reading posts is comfortable and pleasant thanks to the editorial template design that gives rhythm to the text and increases readability.
Restarting the future –
Quiz: how corrupted are you?
Corruption starts in everyday actions when you don’t ask for a receipt in a shop or accept to pay a bribe to a policeman or a functionary to make your life easier.
Every illegal activity, even if small and seemingly insignificant, is a piece in the big system that lets corruption spread throughout Italy and helps corruptors contaminate all the aspects of everyday life.
“How corrupted are you?” is a five-question quiz which is meant to let people realize how everyday actions contribute to the spread of corruption in Italy.
This quiz is a way to get a broader picture of the situation and of the connection between people and corruption.
Profilation
The five questions are meant to portray 15 funny characters, taken from well-known media products, who are representing a more or less strict attitude towards corruption.
Council of Europe
No hate speech movement
The Council of Europe asked us to design a campaign to empower European youth in taking action against hate speech online. We created No Hate Speech Movement concept, identity and web platform. Young people are both the target and the main actors. We designed a website, developed on a LAMP based platform, and interactive tools.
Visual identity
We designed the No Hate heart logo to spread the campaign’s positive message among young people of different cultures and languages. In the first graphic proposal we utilized a logo animated version, that reflected different aspects of hate speech. In the 2016 update, to enhance the brand awareness of the campaign, we realized patterns composed by two main elements: icons and faces, that recall the actions available on the platform and the community dimension.
Costume maid CMS
We have developed a Content Management System tailored on the needs of the Council of Europe itself. A custom software allows high flexibility, ease-of-use, increased security and the possibility for us to provide extended future support. The result is a high performance website with complex and diverse functions, a very flexible online environment that can be extended and customized according to the needs of the campaign.
Intuitive user experience
We designed a user-generated content experience inspired by the heart logo. Through an interactive Web App, linked to personal computer camera, users are easily guided to upload their own pictures and associate a personal No Hate #WORD. These pictures appear on the navigable interactive homepage: the result is a never ending No Hate Chain, made by faces and thoughts connected to each others.
User engagement
The NoHate activities available on the platform are organized and optimized to generate an increasing level of user’s engagement. Users can suggest and write posts for the blog and also become NoHate activists, by reporting hate speech online through the dedicated tool. National campaigns from all the countries involved in the movement are reachable through an interactive map, showing contact information. The action can continue offline.
CEJI –
Do you know what a hate crime is?
To prevent bias-based hate crimes from happening at all, we need to know how to recognize them and to collect data in order to better understand the problem and protect past, present and future victims. The challenge of this campaign was to convey the same message to very different targets: civil society, institutions and teenagers. For this reason, it had to be emotional and accurate at the same time.
Video
A clear definition of hate crimes.
In order to increase the awareness around hate crimes, we created a script that provides a clear definition of them and engages the audience by emphasizing the importance of reporting.
This motion graphic video is part of the Facing Facts campaign, promoted by Ceji and aimed to make hate crimes visible to everyone.
Character animation
We were asked to represent the different categories of people.
Another challenge concerned the representation of crimes and their protagonists: to avoid extreme language and violent scenes we had to come up with several metaphors, such as the crime pinned board and the target shapes. On the other hand, since hate crimes are based on bias and discrimination of ethnicity, age, gender, sexual orientation, we were asked to represent the different categories of people: wide research led us to find simple, neutral face and body shapes to which we added some details and changed the main colours so that all physiognomies could be symbolically represented.
Subtitles
English subtitles for a deaf audience.
We also provided English subtitles for a deaf audience, transposing sound effects and music variations and adapting the script to the standard length and difficulties for these viewers.
Latte Creative –
Worth Wearing
Latte Creative has launched its first self initiated project: Worth Wearing, an online platform that promotes and supports causes for NGOs, associations or single individuals and funds their ideas by selling customized T-shirts. The aim is to create a widespread social awareness network based on e-commerce and provide customers with a way to support and simultaneously spread their causes.
The concept is simple and it was inspired by a T-shirt’s versatility.
We offer a quality product, environmentally friendly and sustainable; the revenues from this sale fund a worthy cause and contribute to its spreading and promotion, both online through the platform and offline, thanks to those who will wear the shirt.
Anyone can upload their own graphics and sell the finished product without having to worry about logistics.
Our mission is to support the causes on the platform by returning the revenues from the sales to the campaigners, so that we can give them a hand realizing their ideas.
The platform
The project combines two established concepts: the dynamics of user generated campaigning and the simplicity of crowdfunding. On Worth Wearing the added value is not only the T-shirt but its association with the real world and the ability to spread the campaign everywhere.
It is a system open to everybody and it doesn’t require any money, so it is accessible by many more initiatives than other traditional types of activism.
Various organizations have already submitted their designs and were the first to be featured in our home page. Visit the website and send us your cause to make it real: http://worthwearing.org/
Functionalities
Worth Wearing is set to become a new channel to support social activism. It can provide new means to sustain many activities for charities/non-profits and a new type of support for the “micro activism” movement. Anybody can launch a T-shirt on Worth Wearing for any kind of project and invite friends, stakeholders or a whole community to fund their cause by purchasing a T-shirt.
Our aim is to simplify the campaign creation process as much as possible and help users realize their campaigns or fund projects in few easy steps. Our aim is to highlight the campaign and the story behind it rather than the product itself. The T-shirts are printed on demand after the buyer has placed the order, thus limiting logistics costs.
All T-shirts are eco-friendly certified, made from soft organic cotton, supplied by Continental Clothing, printed with the newest printing technology “Direct To Garment” and water-based non-toxic colors.
The designs are user-generated, and a vendor can launch several campaigns or open a microstore. We will also provide design and consultancy features for interested users.
Stay tuned and subscribe to our newsletter to find out the best causes to support: http://worthwearing.org
Follow us
Facebook: Worth Wearing
Twitter: @WorthWearingOrg
Instagram: worthwearing_org
Tax justice network –
Global alliance for tax justice
We collaborated with the Tax Justice Network, one of the most significant actors in raising awareness around tax justice on an international level, to design a logo for their new umbrella organization: the Global Alliance for Tax Justice. The Tax Justice Network mostly focuses on research and advocacy and it’s also active in creating partnerships with many campaigns, both on a local and a global level.
GATJ is a newly formed alliance of autonomous regional networks working together for shared objectives in solidarity based on equality. Each regional network leads the fight against tax dodging within its own regional political and socio-economic context, and the alliance comes in to support the regional work, to amplify and synergies the regional work at the global level.
Brand identity
We gave tax justice one of the most important human attributes: a face.
The goal was to create a logo that would be both recognizable and credible, a common symbol for the Alliance. As tax justice is sometimes hard to grasp, we tried to give a positive spin to the subject. The expression is friendly and the profile is obtained by using the universal symbol of portions. Through the merge of these two simple and well recognizable shapes, we managed to convey the idea of fairness: tax justice, for all. The values and the mission of the alliance are reinforced by a direct and incentive pay-off: Multinationals Pay Your Fair Share! The idiom makes this sentence easy to remember and serves as a clear call to action.
