Topic: civil society
Restarting the future –
Transparent elections
A multichannel campaign addressed to young Italian electors about transparency during the 2018 Italian political elections.
Integrated campaign
To reach younger Italian electors we combined Above The Line and digital media.
The animated video and the radio spot use a funny and engaging tone and were broadcasted on major Italian radio stations and Spotify. We also designed a platform to gather information about Italian candidates and to update citizens about them during the 2018 Italian political elections.
Video
Discover transparent candidates.
How much time do we spend on the internet to choose something to buy a vacation or a pair of shoes?
For the occasion of the political election 2018, we created a video for Restarting the future.
By using an ironic tone the video shows how common it is to waste time choosing among two or more things, finding detailed information before deciding and how the same time could be used in the process of voting.
User flow
A smooth and consistent flow that leads users to get informed and take action.
A website is a tool designed to put pressure on candidates and ask them to publicly post their resumes and certify their political activity. The more users go deep in the site, the more information they get, such as participating candidates, an interactive map, and updated blog articles. This provides users with enough information to get consciously involved and sign the petition. As the page scrolls down, the petition button continues to pop up as a floating call to action.
Amnesty International Italy –
Il barometro dell’odio
We built a microsite to track and display data about the hate speech of candidates during the 2018 Italian political elections campaign. The different data were uploaded every day and displayed in accessible dynamic graphics, to provide users with an engaging tool and a smooth navigation experience.
Data visualization
An intuitive backend to allows uploading the data every day during the campaign.
We had to transform the methodology to track and evaluate hate speech sentences said by hundreds of candidates, into dynamic charts and graphics. This allows to show all the different data at once: the topic of each sentence, how bad it is, who said it and where/when, which political party is doing worst, which candidate has said the highest number of sentences and much more. We developed a stable frontend to visualize such data smoothly and encourage the user’s interaction with the charts.
Intersos –
È un attimo
Intersos asked us to create a campaign to widen the impact of their mission and increase the number of supporters. The goal was to raise awareness about worldwide serious emergencies and engage the audience into taking action. Our challenge was to present and spread the mission of the organization in the most effective way.
Creative concept
“It only takes a moment to help people and make a lifelong change in others’ lives”.
With this campaign, we wanted to describe Intersos’ work, emphasizing how they have to respond and act quickly in emergency situations. To help raise funds for the organisation, we aimed to convey the urgency needed to support their work. Therefore, we designed the project around a simple yet powerful concept.
Communication materials
Gadget, social media cards and landing page.
Following on from the concept of time, we came up with the idea of a meaningful gadget for the campaign and we designed a perpetual calendar. In addition to being a key symbol of time, the perpetual calendar reminds us that each moment represents a unique opportunity to help people.
To better engage and lead users within the campaign, we also created a set of catchy social media cards and a landing page.
Restarting the future –
Restarting the future Labs
Our challenge was to create an engaging video to bring young people closer to social communication and the mission of fighting corruption. How? With an innovative workshop promoted by Riparte il Futuro.
We produced a captivating video in line with our target’s imaginary and visual language.
Animated video
Encourage young audiences to sign up for one or more workshops.
The emotional characters animation helps to explain complex ethical and political issues, by showing a few things people can’t deal with and finally the call to action to take part in the training.
Motion graphic
Mixed animation techniques, motion graphics and frame by frame footage animation.
We produced the video using a mixed motion graphic and animation frame by frame technique to let the audience feel a deeper involvement and develop a stronger internal point of view. We adopted a pop and captivating colour palette in line with our target’s imaginary and visual language greandly created by the illustrator Nazario Graziano.
Restarting the future –
A generation against corruption
The “Restarting the future tour” is a special project launched by “Restarting the future”, the largest Italian digital community that has been fighting for years to defeat corruption in our country.
Our challenge was to create and share a multimedia narrations about everyday anti-corruption heroes.
Brand identity
A dynamic and colourful identity.
Since we had built the website for “Restarting the future” a while back, we could carry out the previous branding process, integrating new elements based on the tour’s features and scope. To do so, we chose a dynamic and colourful identity, which reflects the target’s attributes: mostly under the 30s.
Website
An interactive platform.
For the website we created an interactive platform, split into four subsequent sections. All sections are based on a set of concrete actions that users are encouraged to undertake: to resist, to fight, to narrate and to join. We shaped a reporting tour around the Country, documenting stories and collecting them on a dedicated interactive platform.
Docuvideo
We tracked down, found and met 11 young Italian heroes. They inspire people that constantly fight for their beliefs and for the welfare of our country.
Videos truly fulfill the reporting goal of the project and ensure greater engagement. The long and exciting quest was supported by the work of the investigative journalist Vittoria Iacovella, the award-winning director Giulia Amati and a professional troupe.
Our stories have met great media coverage, as they were shared by many people on social media and posted in a series of weekly appointments on the Italian newspaper “Il Fatto Quotidiano”.
Greenpeace –
Make smthng week
We designed a light, fresh brand identity and an highly engaging website to promote a global movement of makers and a week of fun events all around the world.
Inclusive design
Give shape to your very own cover picture.
We decided to build a simple and engaging top section where users can drag and drop graphic elements, giving shape to their very own “cover picture”. This tool is very much consistent with the principles of creativity, upcycling and DIY that are at the campaign’s core. It also helped to grab the users’ attention so that they would stay on the website and get interested in offline events.
Information architecture
A series of flexible but consistent modules.
The page had to feature a great variety of contents. We played with the colour palette and graphic elements and designed a series of flexible but consistent modules to make the page navigation smooth and give each piece of content the right importance. We also added a fixed menu with anchor links to the different sections, so that users can easily reach any module with just a click.
CEJI –
Together against the hate speech monster
CEJI asked us to create a video to launch an online training program within the Facing Facts Project about the hate speech theme. The main target are students, institutions, organizations trainees, but also generalist public. We used an informative and engaging tone. We described hate speech as an aggressive, transformer/like a monster.
Character animation
We designing characters without falling into stereotype.
We put a lot of effort into designing characters that respect ethnic, religious, gender and orientation diversity without falling into stereotype. Instead of character neutrality, we opted for plurality for what include the script, the voice over and the arts: we represented a large number of categories to show that everyone can be hate speech targets.
Multiple targets
A public with an awareness of the subject, but also a more generalist audience, needing more information.
Hence the need to inform and raise awareness of the overall framework and at the same time the use of an ironic, metaphorical tone of voice to attract and engage viewers that are not used to this kind of content or do not know the subject. The final call to action invites everyone to join the Facing Facts community and start the fight against hate speech.
Restarting the future –
The more you know, the better you vote
Sunday 11th of June 2017, Italians are called to the ballot box for the local elections. We are talking about more than 1.000 municipalities: information plays a crucial role. Together with Restarting the future, we designed and developed Sai Chi Voti’s website to inform the voters and ask the politicians for more transparency.
User flow
The more the user goes down, the more information she gets.
The user is involved in a smooth and consistent flow that leads her to take action and get informed. The more the user goes down, the more information she gets, such as participating candidates, interactive map and up to date blog. This provides the user with enough information to get consciously involved and to sign the petition. Once the user scrolls down, the petition button continues to pop up as a floating call to action.
UI and icon system
Icons and badges to facilitate a full understanding of the topic.
To diversify candidates that well responded to campaign ask, and others that didn’t, we designed an easy and catchy graphics system that represented 4 different pledges and 3 different promises. They were turned on as soon as the candidate agreed on them and filled in his information.
Motion graphic
An ironic invitation to demand more from your local candidates.
This motion graphic has not just a chromatic consistency with the website, but also an innovative narrative style. The video itself might seem just a regular reminder for the election day, but it’s actually an ironic invitation to demand more from your local candidates. We used the tracking shot motion technique: we shooted real human movements, and then we tracked them in the 3D space on After Effect.
Campaign impact
The first campaign’s edition was held for 2016 local elections that involved 30 different municipalities.
15 of the candidates who decided to create their own profile on the website, became mayors of Italian biggest cities like Rome, Turin, Milan, Naples and Bologna. In 2017, more than 30.000 citizens signed the petition, asking the candidates for more transparency. Here a sneak peek from the 2016 campaign:
Restarting the future –
Corruption emergency
Starting from the corruption report produced by Restarting the future, we developed the website section about the report on corruption produced by Riparte il futuro, and provided creative coordination and communication materials for the “Emergenza Corruzione”, an anti-corruption flash mob, which happened in Rome right after the official presentation of the report at the Italian Parliament.
Data visualisation
A mobile-first approach providing shareable, interactive graphs and explanatory videos for each topic.
The structure includes a swipe interaction through the different graphs on the left and descriptive videos and texts on the right. Thanks to the colourful charts, data are shown in an analytical, dynamic and intuitive way. A fixed console works as a compass and allows the user to see and download the corruption report. Finally, this console gives you the chance to activate or deactivate some contents, such as videos and calls to action. This allows different kinds of users to customise the page.
Ambient
A unique anti-corruption ambulance.
We elaborated an ambient communication strategy that saw its full potential on the day the report was presented at the Italian Parliament. We created a specific design to transform an average van into a unique anti-corruption ambulance.
Action
The streets of Rome played a central role in conveying the main message of the anti-corruption report: more transparency means less corruption.
This project wasn’t just online. #EmergenzaCorruzione came to life when, in and out a special anti-corruption ambulance, 12 campaigners dressed up as doctors distributed a special medicine named Trasparentina to pedestrians and politicians. When corruption affects people’s lives, Trasparentina can be the solution!
Visual identity
The metaphor of corruption as a tentacular villain.
The visual approach, both for the report and the ambient communication, was developed around the metaphor of corruption as a tentacular villain. Indeed, for the report cover, we imagined a fight between a man and an octopus, symbol of corruption. The first is defending himself with a thermometer (Termometro) against this “corrupted octopus”. This motive is recalled on the titles and graphics applied on the anti-corruption vehicle.
L’albero della vita –
A social experiment in defence of indigent mothers
After the success of the organization’s last social experiment, we worked on a new video and a brand new campaign to talk about poverty in a different way: this time the focus is on a young mom and her daughter, but most importantly on the reactions, people show when hearing their request. The aim was to raise awareness around families in Italy and their daily fight against poverty.
Social experiment
An unemployed mother with a little daughter.
An actress walks around a crowded place in the centre of Rome, with a little girl asking for people’s help.
We wanted to show how desperate a lonely unemployed mother can be, and how poverty can affect anyone.
2 cameras and 1 Go-pro were placed in hidden spots to catch spontaneous reactions from people who passed by: and such reactions were surprisingly positive.
Campaign strategy
Social media campaign and billboards to increase donations.
The social experiment video is part of an integrated communication strategy aimed at increasing online donations to Albero della Vita’s project dedicated to families with limited means.
We developed and implemented a social media paid campaign and we designed visual assets for billboards in public places.
