Technology: web design
Ministry of Cultural Heritage and Activities and Tourism –
Art Bonus
In 2014, the Italian Ministry of Cultural Heritage and Activities and Tourism promoted Art Bonus, a Decree Law to increase private investments in art and cultural projects.
In order to inform and organize different users involved in this complex project, we designed and realized a graphic proposal that combines elements of tradition and modernity.
Logo and tagline
A link with tradition.
Illustrations, chromatic choices, graphic elements, front-end design are the visible parts of a complex project, with multiple levels of development and a layered structure.
The name of the project – Art Bonus – and the logo are both linked to tradition: the name is in Latin, the logo fonts are taken from manuscripts of past centuries. We proposed a tagline that would add a hint of modernity, a brief sentence to complete and freshen up the logo: “Chiamata alle arti” [Call for Arts] is a way to link the traditional elements of the logo and of the Italian cultural heritage to all the aspiring patrons who want to be involved in the future of this heritage.
Brand Identity
Colours and fonts were chosen to give the website a feeling of order and stability.
The main colours are neutral except for the two shades of red, the real “fil rouge“, a sort of path highlighting the important contents and guiding the users through the pages. Red is also an emotional colour, appropriate for the purpose of the campaign: to involve private individuals into art patronage.
The chosen font for headings is an elegant and contemporary sans serif, while the font for texts is a modern serif: we created a contrast between modern and traditional, the same contrast recurring throughout the website.
Graphic elements
The diamond.
To give the website a modern twist we chose a shape not commonly used in web design to stand out as the most prominent graphic element: the diamond.
This kind of element provides a formal exactness but at the same time, it feels innovative and original.
Votewatch Europe –
My vote 2014
MyVote2014 aims to help and inform first-time young voters, enabling them to understand the decisions taken by the EU Parliament, by presenting politics in a fun and comprehensive way.
For the next EU Parliament elections that will take place in May 2014, we collaborated with VoteWatch Europe, an independent organization promoting transparency in EU decision making, analyzing parliamentary activities and providing data, to grab the attention of young potential voters, encouraging them to actively participate in the elections.
Website
We created a multilevel, integrated and interactive platform to reach young and first time voters as well as the visual identity, illustrations, mobile apps, widget, Facebook app and style guideline. The concept and the development is managed by our collaborator VoteWatch Europe.
To engage young people and inform them about the elections, we came up with a fresh and young design: illustrations referring to the gaming world, badge system, results and prizes to make politics as easy and accessible as a game.
Interactivity
Ply the game!
We created interactive games, such as simulations of the legislative process and fun quizzes about the European Union and European Parliament.
Mobile app
The MyVote2014.eu mobile application allows users to cast their votes and find out who is representing them the best, through a game where the user can put himself in the shoes of MEP and make a decision on a particular issue of interest.
MyVote2014EU Facebook app covers two sections of the website: “Cast Your Vote” and “Play the Game!”. The “Manifesto” and the overall scores can be shared via Facebook.
Video
Last autumn the project MyVote2014 was launched to the wider audience within an important press conference that took place at the Parlamentarium in Brussels. It was really significant for us to present our work there and for that, we design a loop animation using the visual identity of the campaign.
Results
In March 2014, MyVote2014 has 1.566 likes on Facebook, 2.842 followers on Twitter, 1.044 downloads for MyVote Mobile App, 40.733 people took the “Cast Your Vote” test and 75.000 people visited the MyVote2014.eu website.
WWF –
Wellspent
With €350 billion for the period 2007-2013, the EU’s Cohesion Policy is a formidable investment tool for promoting regional development across the 27 Member States. While the EU is misguided in many of the projects it supports, through investments promoting fossil fuels, carbon-intensive projects or the destruction of nature, sometimes it does get it right.
For the 2014-2020 period, a budget of over a trillion euro is under negotiation, a third of which should be invested in regional policy. This map offers excellent examples from across the EU of projects that must become the benchmark for future Cohesion Policy.
Website
The website displays some of the best-practice Cohesion Policy investments in infrastructure projects that have been realized recently. They all have been tailored towards social and environmental ends in order to ensure direct benefits for the designated region or community.
Data Visualisation
Latte Creative produced a rich infographic with details of the main European projects in ten areas.
Federation of Young European greens –
A new website
We collaborated with Federation of Young European Greens to redesign their website to provide convenient interaction between them and those who follow their politics and the actions of the official youth wing of the European Green Party (EGP).
Website
Federation of Young European Greens was in need of a young and fresh re-design for their website. The main aim was to inform and keep visitors updated about their various activities, events and news. We developed this website in Drupal.
Icons
We designed different feeds on the homepage and icons to represent feeds to catch the users attention and inform the visitors.
Responsivity
Our goal was to communicate multimedia content effectively and comprehensibly. We preferred a responsive approach, in order to provide the best user experience for desktop and mobile devices.
Libera and Gruppo Abele –
Restarting the future
“Restarting the future” is an advocacy campaign developed in partnership with Libera, the most important Italian anti-mafia NGO. The project is aimed at creating public awareness on the subject of corruption and advocating to strengthen the law against corruption by reforming the Penal Code.
Video
The video teaser of the campaign sums up the goal of “Restarting the future” and makes a strong call to sign the petition.
Website
The architecture of the user experience is created to give the strongest possible visibility to the signup form. We need action from Italian citizens and we are not shy to ask it.
It is not easy to score 100.000 signatures in an online petition, so let’s celebrate! And by the way: this is just the beginning.
Corriere della sera, the most important Italian newspaper, wrote an impressive editorial about Restarting the future. Yes, we have been on the news many times before. No, we had never reached the first page before. That was a great day!
Results
Scoring 300.000 signatures are even more challenging so we need to celebrate more. Here is an amateur video that grabbed the authenticity of the moment and the happiness of those who saw their wish for change becoming reality.
A new video for a new campaign spin off: bringing transparency in the health sector.
After having reached 500.000 signatures, we created a landing page to celebrate our goal: entering the page you can add your name to see how many people with the same name have signed the petition.
Data visualisation
800.000 is a big number and we were really excited.
Do you know how many signatures are 800.000?
We don’t know either, so we decided to find it out.
It seems that they are a lot (going and coming to the moon, huh?), but the finish line is still far: let’s do better!
We want to fight the corruption in Italy and we are still not enough.
The long-awaited goal! Now we are a 1 million community!
Are we stopping now?
Not at all!
New goals are coming: together we can really make the difference!
This is our national campaign (we were on Corriere della Sera and Repubblica) to celebrate the event!
Share it!
Do you wanna share one of our petition or just sign in with a social network? Yes you can!
Every petition on the website can be signed, not only by email, but also with Facebook and Twitter, and, on these social networks, you can share your signature and invite your friends.
If you’re browsing the website from a tablet or a smartphone, you can share contents and petitions through Whatsapp.
Music crossroads –
The importance of music
“Give a child an instrument and you give them a dream. Teach that child to play and you give them a future”.
We worked with Music Crossroads to renew their website and to refresh their visual identity.
Music Crossroads is a non-profit organization that supports the development of music education and the music industry in the Southern African region with the mission of empowering young Africans throughout the music. In 2013 they established Crossroads Academies in Malawi, Mozambique and Zimbabwe, to support talented young musicians with accessible and innovative music education program offering the necessary tools for them to create.
Rebranding
Music Crossroads told us that they need to actualize their website and brand. So we revised their corporate branding by giving them a modern and sophisticated look while preserving their legacy of refinement as the overall feeling.
Website
We built up and redesigned the website, with special care for the mobile version. Also, we organized the sections of the website such as original music from featured artists, photo galleries, information about the academies and donation pages. For easy managing, we developed an interface through WordPress.
Greenpeace Turkey –
Gerze is not afraid!
We campaigned with Greenpeace Turkey to raise awareness about coal power stations and support locals in their fight against the deadly wrong construction of a new coal station in the Black Sea region. Our motto was ‘all together it is possible’ to stop the construction.
This time we worked with Greenpeace Turkey to help them grab all people’s attention about new coal plants. Together we raised their voice, supported and stood next to Turkish people in their struggle in Gerze, against the construction of a new coal power station that the well-known beer brand Efes wanted to build in this Black Sea region of Turkey.
Website
To boost the petition, collect more signatures and inform people on how the coal plant would destroy the environment in the region, we redesigned and developed the website, telling everybody: “Gerze is not afraid!”.
The whole experience was built in an illustrative manner around the struggling locals and their stories, to better support their fight for a clean land.
Results
We won!
Guess what happened? We collected around 150.000 signature through the website, against the coal power station and we won: the construction plans of Efes Company in Gerze have been stopped by the Turkish Ministry of Environment and Urban Planning.
Terre des Hommes –
Echo
We created awareness about the positive impact of the health aid project in the Ivory Coast, carried out by Terre des Hommes and the European Commission. The target audience of the campaign is the European public as well as the Ivory Coast one.
Terre Des Hommes and the European Commission started a campaign for mothers and children from the Ivory Coast. The region has been the scene of many bloody conflicts and Terre des Hommes is still trying to advocate good public health and the basic rights of children in the area. We campaigned with Terre Des Hommes to raise the voices of The Ivory Coast people.
Video
We made the video available in French and Italian. Using a young African woman’s voice, the concern became real. We came up naturally with the echography theme just by asking this natural emotional question we can all relate to: “Will you remember the moment when you will see your child for the very first time?”.
Landing page
We aimed that the users engage with the campaign directly through the page, so we guided them to share and talk about it and be truly be a part of the community. We also encouraged them to download and use the Facebook cover photo of the “Echo” campaign. We wanted all the simplified information about the campaign. The more we share, the more attention we gain.
If global –
One life stand
The International Federation for Spina Bifida and Hydrocephalus (IF) needed help to better disseminate the vital information about this otherwise possibly preventable condition. We build them a new website and the brand around it.
Web design
We developed the website using Joomla! thinking especially about people with disabilities and made it very accessible for them. Keywords, simple, clean and understandable was our goal in the design process. We supported our concept with larger than usual scale images.
Campaign
We designed an effective visual for social networks to spread around the world and save more children.
We kicked off a small campaign to create awareness on how to prevent the risk of Spina Bifida and Hydrocephalus by using folic acid before and during pregnancy.
