MOTORINO AMARANTO –
Background
AS IF THERE WAS NO TOMORROW is the docu-film that recounts the actions, discussions, doubts and hopes of the Ultima Generazione movement, a group of activists engaged for years in a campaign of nonviolent civil disobedience. The film is directed by Riccardo Cremona and Matteo Keffer and written with advice from Paolo Giordano. A Motorino Amaranto and GreenBoo Production production, distributed in Italian theaters by Maestro Distribution and produced by Ottavia Virzì and Paolo Virzì and Marco Belardi.
The creative challenge
The documentary was launched through a website and a grassroots outreach campaign coordinated by Latte Creative.
Execution
The website was developed around the dual aim of positioning the documentary, thus communicating about its values and narrating the social urgency of such a narrative, and consequently multiplying projections on the Italian territory, directly targeting cinemas and individuals. The dissemination campaign on the territory was accompanied by an editorial plan designed specifically for social media pages, the main contact tool with viewers, past and future.
