ISMEA –
Background
The Italian Ministry of Agriculture, in collaboration with ISMEA, is launching an integrated communication campaign to promote high-quality Italian honey. The campaign highlights the unique characteristics, biodiversity and excellence of Italian honey, educating consumers on the importance of origin, quality and sustainable production practices.
Concept
The quality of honey is precious
The creative challenge
The campaign promotes the adherence of beekeeping companies to the establishing National Quality System (NQS) for honey, which makes it possible to enhance the value of Italy’s beekeeping heritage and raise consumer awareness of the quality and variety of honeys produced in the country, while at the same time guaranteeing protection and certification of product quality.
Execution
The concept developed emphasizes the great value of Italian honeys for their uniqueness, quality and tradition.
Website
We conceived, designed and implemented a campaign minisite, a narrative and interactive landing to present the new SQN.
Setup
We took care of the set-up of the ISMEA corner at the Salone del Gusto in Turin – Terra Madre: an area entirely dedicated to the Campaign for the promotion of a National Quality System for Honeys, promoted by the Ministry of Agriculture, Food Sovereignty and Forestry.
Video
A real journey into the “Land of Honeys,” short animated videos discovering the endless varieties of Italian honey, from north to south, enhancing the richness and biodiversity of our territory.