FONDAZIONE FINANZA ETICA –
Things of this world.
Background
Festivalori is the ethical finance and sustainable economy festival organised by Valori and Fondazione Finanza Etica in Modena. It is an essential appointment to share and deepen these issues with free meetings, workshops, round tables and concerts.
Concept
Things of this world. Ethical finance is not science fiction.
The creative challenge
In order to establish the festival as a reference event in the industry sector and, at the same time, highlight its vision, we devised a light-hearted concept capable of communicating both these aspects.
Execution
The concept aims to highlight how ethical finance is not an oxymoron, but rather a reality that needs to be communicated and carried forward. In addition to OOH and print, the resulting corporate image dressed the entire festival and related events.
