WIKIMEDIA ITALY –
Culture only exists if it is free
Background.
Wikimedia Italia is a social promotion association working for the sharing and advancement of knowledge and culture.
Concept
If culture is not free, it does not exist.
The creative challenge
On the occasion of its 18th anniversary, Wikimedia Italia wants to launch a fundraising campaign making donors more aware of the importance of their support for a free culture.
Execution
The concept focuses on Italy’s cultural heritage and the value of sharing and recalls the association’s commitment to making culture accessible to all.
To convey this in an immediate way, we created a multi-subject campaign in which works of art disappear.
