ReCommon –
The True Price of Gas
The true price of gas goes beyond what we read in the bill. Big fossil corporations exploit people, territories, and the planet fueling migration, totalitarianisms, and climate crisis.
The concept
For this campaign we decided to show the link between the gas we use everyday in our houses and the impact of energy policies on the environment, democracy and people.
This is why we decided to represent symbolic scenes of the impact of gas at the center of a stove.
A multi-subject campaign
The campaign has four main subjects which have been declined among different formats and channels.